Wao bi

Message from Designer Sayaka

“I don’t want to follow the crowd.
I want to wear something different.”

With this belief, I have pursued haute couture,
and wondered how I could reimagine the traditional Japanese kimono and obi into something more freely wearable.

Each kimono and obi is a one-of-a-kind creation,
woven with intricate craftsmanship and made from fine materials such as pure silk.
These are masterpieces of Japanese tradition.
I want more people—both Japanese and international—to enjoy their beauty in everyday life.

This desire led to the creation of the obi-and-boots brand “Wao bi.”

Historically, obi were simple, narrow sashes, tied plainly.
In the Edo period, fashion flourished, and a style called “darari musubi”—popularized by kabuki actor Yoshie Uemura—captivated the public.
After the war, fashion shifted toward simplicity, giving rise to the easy-to-wear fukuro obi we know today.

Just like Western fashion, obi too have evolved with the times.

While honoring this rich history, Wao bi transforms the obi into a versatile fashion item—
one that pairs effortlessly with dresses, denim, and modern styles.

Every Wao bi piece is one-of-a-kind.
From antique designs to bold, expressive patterns,
our pieces are crafted to let your individuality shine.

Take a step forward,
and discover a new expression of your beauty.